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Mission and Vision


Our Mission

Uniting our community to empower people in need.


Our Vision

Improved lives through strategically convening community partners to create measurable social change.


Our Strategy


To meet the greatest needs of the most vulnerable persons by:

  • Assessing needs

  • Setting priorities

  • Bringing together resources

  • Measuring results


United Way of Harrisonburg and Rockingham County focuses on education, income and health - the building blocks for a good quality of life.  We recruit the people and organizations who bring the passion, expertise and resources needed to get things done.


Our Values

Collaboration - The community can acheive more together than any one of us can on our own.

Strategic - Base decision-making on assessment data for the greatest leverage to produce the most significant results.

Integrity - Be honest, reliable and transparent in communication, actions and behaviors.

Compassion - Seek to understand and achieve common ground with all community partners.

Leadership - Lead by action and advance the conversation on key community issues. 

Inclusion - Honor all voices to achieve the most fruitful results for our community.

Empowerment - Empowering people promotes continual growth and improvement in our community.


Do you want to LIVE UNITED?

Give: Make a donation and support our community.

Advocate: Learn how to speak up for what matters most.

 Volunteer:  It takes you to make a change.