Mission and Vision

At United Way, we're making dreams come true.  

Our Mission

Uniting our community to empower people in need.

Our Vision

Improved lives through strategically convening community partners to create measurable social change.

Our Strategy

To meet the greatest needs of the most vulnerable persons by:

  • Assessing needs
  • Setting priorities
  • Bringing together resources
  • Measuring results

United Way of Harrisonburg and Rockingham County focuses on education, income and health - the building blocks for a good quality of life.  We recruit the people and organizations who bring the passion, expertise and resources needed to get things done.

Our Values

Collaboration - The community can acheive more together than any one of us can on our own.

Strategic - Base decision-making on assessment data for the greatest leverage to produce the most significant results.

Integrity - Be honest, reliable and transparent in communication, actions and behaviors.

Compassion - Seek to understand and achieve common ground with all community partners.

Leadership - Lead by action and advance the conversation on key community issues. 

Inclusion - Honor all voices to achieve the most fruitful results for our community.

Empowerment - Empowering people promotes continual growth and improvement in our community.



Take a look at what your neighbors dream for our community.

Tell us what you dream for our community.  (And send us a picture!)

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Learn more about developing a United Way campaign at your workplace.

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It takes you to make dreams come true.  Become a volunteer.